Destinations of Baja California Sur are positioned in the European market

November 06, 2019

  • For the first time Los Cabos and the other destinations of B.C.S. participated with their own pavilion at the World Travel Market in London.
  • More than 35 business meetings with business partners and the media took place on the first day of World Travel Market.
  • Los Cabos seeks to make Europe the third most important international market for the destination. On November 7th, the direct flight London – Los Cabos will be inaugurated, with a total occupancy of 344 seats.

 

London, November 5th, 2019.- The Los Cabos Tourism Board (FITURCA) debuted this Monday with a tourist pavilion at the World Travel Market in London, one of the main industry events that brings together more than 180 countries with the assistance of more than 50 thousand travel buyers seeking negotiations, strengthening connectivity, new products and experiences in different destinations.

together more than 180 countries with the assistance of more than 50 thousand travel buyers seeking negotiations, strengthening connectivity, new products and experiences in different destinations.

The pavilion in London seeks to show the beauty and tourist offer of Baja California Sur and Los Cabos, with the firm objective of boosting the attraction of European tourists. Luis Humberto Araiza, Secretary of Tourism, Economy and Sustainability of the state, and Rodrigo Esponda, head of FITURCA participated in its inauguration.

“To strengthen the tourism promotion strategy of Los Cabos in the United Kingdom, together with the government of Baja California Sur, we attended for the first time with our own pavilion the World Travel Market in London. Europe is of the utmost importance for the destination, we seek to become the third most important international market, which is why on November 7th we will be inaugurating the direct flight London – Los Cabos, which is already filled, with an occupation of 344 seats, ”said Rodrigo Esponda, director of FITURCA.

Through the TUI tour operator, from November 7th, every week a direct flight from London to Los Cabos will be carried out, which will generate around 35 thousand additional tourists each year. “According to statistics, we know that the average time of stay of the English is 12 days. We are sure that Los Cabos will become one of the favorite destinations of Europeans, we hope that soon we can offer one more frequency, as well as arouse the interest of other airlines to generate more direct connectivity from Europe to the destination, ”said Rodrigo Esponda.

During the first day of World Travel Market, more than 35 business meetings were held with business partners and the media, among which are: TUI, Aeromexico, Abercrombie & Kent, Barceló, among others. These meetings are key to boost the attraction of more tourists during the year 2020.

Thanks to the positioning that the destination is achieving in the European market, the tourism industry of Baja California Sur has committed to continue promoting the destination, which is why suppliers and partners also have participation in WTM, including: Epic, Mexico Planners, The Cape, Solaz, Grand Velas, Pueblo Bonito, Solmar and Grand Fiesta Americana, among others.


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